Create 2024
Create is an annual virtual portfolio review for the graduating undergrad and graduate students of the Graphic Design Department of Tyler Scool of Art and Architecture. Working on a team of 6 students and with the guidance of our professor we created a theme.
As the Project Manager, my role was ensuring timely and budget-friendly project completion, coordinating schedules, tracking designer time, and balancing workloads. I also collaborated with Design and Production Managers on scheduling.
Annually, the Tyler School of Art and Architecture's Graphic & Interactive Design (GAID) department hosts 'Create,' a prestigious portfolio review event for graduating seniors. Over the past three years, in response to the challenges posed by COVID-19, the event has seamlessly transitioned to an online format. This shift has not only ensured the safety and accessibility of all participants but has also enhanced the event's reach. By going digital, 'Create' can now connect with a broader audience of professional designers and reviewers nationwide. This expanded reach adds to the event's prestige and provides graduating Bachelor of Fine Arts (BFA) and Master of Fine Arts (MFA) students with an unparalleled opportunity to showcase their work and receive invaluable feedback from seasoned industry professionals.
This year, I was excited and honored to be part of the design team for Create 24. Throughout the semester, I worked with a team of six designers to successfully create Create! Each year, the brand undergoes a total makeover to capture the essence of the graduating class and act as a way to look back at how design looked when we were in our final year of university. Pretty cool if you ask me! Due to the ebb and flow of design trends, we had the opportunity to push the boundaries and incorporate current design trends into this year's branding.
PROJECT
Event Design, Branding & Production
INSTRUCTOR
Abby Guido
YEAR
Spring of 2024
PICTURED LEFT TO RIGHT:
Emily McSorley—Client Manager
Laney Plimpton—Design Manager
Tyler Fauvelle—Technologist
Dani Goldman—Project Manager
Brianna Friend—Production Manager
Xiamari Osorio—Lead Strategist
Abby Guido—Professor
Our client and professor, Abby Guido, decided on each team role after interviews. This allowed the members of the team to not only act as designers but also to split up the work and focus on different unique and important aspects of the project.
As the team's Project Manager, I ultimately kept the project and team organized and in flow. I used a Gantt Chart to track all aspects of the projects, from design deliverables to production. After each meeting I would take the last few minutes to check with the team on our progress in order to decide how to delegate work for the coming week.
For CREATE24, the tagline “Illuminating New Perspectives” reflects the evolving design landscape shaped by artificial intelligence. The theme highlights innovation and fresh viewpoints embraced by modern designers. Each letterform symbolizes diverse perspectives, representing the multifaceted nature of design and the student body.