Hudson Baking & Co.

PROJECT
Packaging + branding

DELIVERABLES
Bread, flour, and rye packaging, merchandise, style tiles

INSTRUCTOR
Paul Sheriff

YEAR
Fall of 2024

Located on Washington St in the heart of the West Village, Hudson Baking & Co. is a modern take on the golden age of New York deli's. The distinctive modge podge of typography that is so unique to NYC deli's as well as an Art Deco influence made this my design delight! I created packaging for everyone's favorite Rye Bread as well as Bread Flour and Whole Grain Rye for customers to make their own bread after stopping by the bakery. T-shirts and stickers were inspired "take a number" deli tags.

Moodboard and research

Typography and logo exploration

I am thankful to have been published with an Honorable Mention in AIGA’s Locally Sourced Issue 03!

Final Style Tile

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